Case Study: Empire Growth Marketing x VitaBath Mansion
Client Overview
VitaBath Mansion is a luxury bath and body brand known for its premium products and lifestyle-driven appeal. In 2011, fresh off the success of modernizing B&H ColorLab’s digital presence, Empire Growth Marketing was approached to manage a national celebrity influencer campaign featuring actress and singer Ashley Tisdale.
The Challenge
At the time, celebrity influencer campaigns were still a new frontier in digital marketing. VitaBath Mansion wanted to:

• Leverage Ashley Tisdale’s star power to connect with her fanbase.

• Drive national awareness for VitaBath products.

• Translate online engagement into measurable Amazon marketplace sales (a platform that was itself just beginning to expand into consumer brands).

The challenge was creating a campaign that not only generated buzz but also delivered direct eCommerce impact.
Our Strategy
Empire Growth Marketing collaborated directly with Ashley Tisdale’s team and VitaBath Mansion to execute a large-scale campaign:

1. Celebrity Influencer Management

   • Coordinated with Ashley Tisdale’s management team to align campaign messaging with her brand image.

   • Structured promotions to resonate with both her loyal fans and VitaBath’s target demographic.

2. National Digital Campaigns

   • Designed engagement campaigns across multiple digital channels to maximize fan interaction.

   • Ran promotions and giveaways to create excitement and drive shareability.

3. Amazon Marketplace Integration

   • Directed traffic and conversions toward VitaBath’s newly updated Amazon storefront.

   • Optimized campaigns to turn celebrity-driven awareness into tangible online sales.

The Results
The Ashley Tisdale influencer partnership proved to be a breakthrough campaign:

• 🌟 National Reach – Generated widespread awareness through Ashley Tisdale’s fan network.

• 📈 E-Commerce Growth – Drove significant product sales through Amazon, capitalizing on the platform’s emerging role as a DTC marketplace.

• 🤝 Seamless Collaboration – Coordinated successfully between the brand, the celebrity team, and fan engagement channels.

• 🚀 Innovative Use of Celebrity Marketing – Positioned VitaBath as an early adopter of celebrity influencer campaigns in the digital space.

Client Impact
VitaBath Mansion not only achieved a surge in sales but also built brand credibility through celebrity association. This campaign demonstrated the power of combining influencer reach with eCommerce integration—a formula that has since become standard practice in modern digital marketing.
✅ Empire Growth Marketing delivered one of the earliest large-scale celebrity influencer campaigns, helping VitaBath Mansion leverage Ashley Tisdale’s audience to drive national awareness and measurable Amazon sales.