Case Study: Empire Growth Marketing x FujiFilm
Client Overview
FujiFilm is a global leader in imaging and photography technology. In 2010, as digital platforms were rapidly reshaping how brands connected with consumers, FujiFilm recognized the need to stay ahead of emerging trends in order to remain competitive.
The Challenge
At the time, digital marketing was in its infancy:

• Social media was only just emerging as a viable advertising channel.

• Many websites were still running on outdated frameworks like Java.

• SEO was dominated by platforms such as Squidoo lenses, which were then considered the fastest way to achieve Google ranking.

FujiFilm needed a forward-looking digital strategy to modernize its marketing efforts and solidify its position as an industry leader.
Our Strategy
Empire Growth Marketing (acting as a consulting arm to the CEO, Georgia McCabe) partnered with FujiFilm’s in-house marketing professionals to chart a course for the brand’s digital evolution.

1. Digital Trend Adoption

   • Guided FujiFilm in adopting emerging platforms, including social media advertising, to reach new audiences.

   • Implemented forward-thinking SEO practices that boosted early search rankings.

2. Brand Identity & Positioning

   • Developed a cohesive digital brand identity that reflected FujiFilm’s innovation in photography and instant print.

   • Positioned FujiFilm as both a heritage brand and a forward-looking technology leader.

3. Collaboration with Leadership

   • Worked directly with CEO Georgia McCabe and internal teams to ensure alignment between global strategy and digital execution.

   • Provided consulting insights to integrate digital marketing into long-term brand planning.

The Results
Through this partnership, FujiFilm was able to:

• 📈 Lead the Industry in Instant Print – Establishing FujiFilm as the benchmark in the category.

• 🌍 Build a Digital Brand Presence – Created a sweeping online identity that resonated with customers across platforms.

• ⏳ Lay the Foundation for the Future – The digital strategies developed in 2010 shaped FujiFilm’s brand presence for the next decade.

Client Impact
FujiFilm successfully transitioned into the digital era with a brand presence that not only kept pace with new platforms but set industry standards. The work done during this partnership gave FujiFilm a 10-year head start in digital marketing, ensuring the company’s relevance in an increasingly online-driven marketplace.
✅ Empire Growth Marketing helped FujiFilm navigate the early digital landscape, creating a long-term brand identity that sustained its market leadership well into the 2020s.