Case Study: Empire Growth Marketing x Fencetekk
Client Overview
Fencetekk is a Long Island–based fencing company that provides residential and commercial fencing solutions. With plans to expand into broader home renovation services under the rebrand Hometekk, they needed a strong marketing system to generate consistent local leads and build their presence in a highly competitive construction market.
The Challenge
Before partnering with Empire Growth Marketing, Fencetekk faced several challenges:

• Lack of consistent inbound leads.

• Heavy reliance on word-of-mouth and referrals.

• Difficulty converting social media activity into real inquiries.

• Need to establish brand authority in a crowded home services industry.

Our Strategy
Empire Growth Marketing designed a high-conversion advertising and lead generation system tailored to local homeowners:

1. Meta Lead Generation Campaigns

   • Built geo-targeted ads to reach homeowners in Long Island actively looking for fencing and renovation solutions.

   • Designed high-intent lead forms to capture qualified prospects ready for quotes.

2. Creative Development

   • Produced visually appealing ad creatives that showcased Fencetekk’s craftsmanship and reliability.

   • Emphasized problem-solving messaging: durability, property value, and curb appeal.

3. Audience Targeting

   • Layered homeowner demographics with behavioral signals to filter for high-intent prospects.

   • Split-tested offers and service highlights to identify the strongest hooks.

4. Data Optimization & Scaling

   • Continuously monitored CPL (cost per lead) to ensure efficiency.

   • Reallocated ad spend toward the best-performing audiences and creative angles.

The Results
Empire Growth Marketing delivered fast and measurable results for Fencetekk:

• 📈 Surge in Qualified Leads – Generated a steady pipeline of homeowners requesting quotes through Meta ads.

• 🎯 High-Intent Conversions – Lead forms captured prospects ready to purchase, reducing wasted ad spend.

• 💰 Cost-Efficient Growth – Achieved sustainable CPL averages while scaling campaigns.

• 🔑 Foundation for Rebrand – Campaign data and lead flow supported Fencetekk’s transition into Hometekk, positioning the company for expansion into broader home renovation services.

Client Impact
Fencetekk transformed from relying mostly on word-of-mouth into a company with a predictable lead generation engine. With Empire Growth Marketing’s campaigns, they were able to book more projects, scale operations, and smoothly transition into their next growth phase as Hometekk.
✅ Empire Growth Marketing continues to drive consistent results, supporting Hometekk’s expansion into home renovation while maintaining a strong lead pipeline for fencing services.