Case Study: Empire Growth Marketing x Energy Boost
Client Overview
Energy Boost is a local protein shake and wellness drink bar based in Smithtown, NY. They specialize in creating healthy, energizing drinks for fitness enthusiasts, busy professionals, and health-conscious customers. While their product quality was strong, they struggled to generate consistent foot traffic and awareness in the local community.
The Challenge
Before working with Empire Growth Marketing, Energy Boost faced several challenges:

• Low daily customer volume despite a strong product offering.

• Limited online presence and brand awareness in the Smithtown area.

• Difficulty standing out against larger franchises and competing cafés.

• Need to build excitement around their store to increase both short-term visits and long-term customer loyalty.

Our Strategy
Empire Growth Marketing implemented a hyper-local marketing approach designed to quickly drive awareness and customer engagement:

1. Social Media Lead Generation

   • Designed paid campaigns on Meta targeting Smithtown residents interested in fitness, health, and nutrition.

   • Highlighted unique menu offerings to attract first-time visitors.

2. Engagement Campaigns

   • Launched a giveaway campaign to spark local buzz and boost follower growth.

   • Encouraged participants to share and tag friends, expanding reach within the community.

3. Event Promotion

   • Built social media traction leading up to an in-store event.

   • Leveraged promotions to convert online engagement into physical foot traffic.

4. Content Strategy

   • Produced social posts showcasing the brand’s personality, health benefits, and customer experience.

   • Established Energy Boost as a fun and energizing local destination.

The Results
Empire Growth Marketing delivered rapid, community-focused growth for Energy Boost:

• 📈 30+ New Leads – Generated from the initial giveaway campaign.

• 🏆 Highest-Traffic Event Month – The promoted event saw record foot traffic and sales.

• 📱 Stronger Online Presence – Built a growing social media following to keep customers engaged beyond store visits.

• 🔑 Increased Local Awareness – Positioned Energy Boost as a go-to health spot for Smithtown residents.

Client Impact
Energy Boost gained more than just a temporary boost—they established a repeatable system for turning local marketing into real in-store sales. With greater visibility, new customers, and stronger community engagement, they built the foundation for long-term growth in a competitive food and beverage market.